My topic is proving information and awareness about mental health issues. By providing this information, the ultimate goal would be to reduce stigma around receiving help for mental illness. I would have three main audience groups. The first group would be young individuals, ages 18-25, who are first coming to grips with mental health struggles. These would be primarily female college students. They would primarily come from middle to upper class families and be Caucasian. Their political leanings are more liberal, and they are trying to find information about their struggles and where to go for help.
My second audience group would be mental health professionals. These professionals would include therapists, psychiatrists, and primary care physicians. They would have achieved either a masters degree or a doctorate in medicine, and they would be 30-45 years old Caucasians. These are upper class individuals making upwards of $100,000 per year. Their political leanings would also be more liberal, and they would be primarily female clinicians. They would not only interact with my content for information, but they would also be guest bloggers and provide recommendations for resources to be listed through my platform.
My final audience would be parents of adult children struggling with mental illness. They would be interacting with my content to find information to help their children, and to have a platform to reach out to other adults in a similar situation to them. These adults would be primarily male, as this is often the parent who wants to “fix” the child. They would be primarily in the 50-60 year age range. They hold a variety of professions, and most are middle to upper class.
My first persona is Kelly. She is a 19 year old college student at Stanford University. She comes from a large family. She has overprotective parents and four siblings. She struggles with depression and anxiety that became worse when she left home for the first time to go to college. She comes from a wealthy family, and she is far away from home for the first time. She is originally from St. Louis, Missouri. She is a very good student majoring in engineering. She also is a competitive athlete, and she plays volleyball for Stanford. She is outgoing, but she feels the need to hide her depression and anxiety from classmates. She interacts with my content to get more information on her illness and to find providers in her area.
My second persona is Mary. She is a social worker from Calabasas, California. She is 42 years old and has a masters of social work from Berkeley University. She is married and has two children and a dog. Her income is $100,000 per year. She has a passion for helping others and has overcome addiction in her own life. She now helps young adults through the same struggle she overcame years ago. Outside of her private practice, she enjoys going to the beach, going to concerts, and spending time with her family at home. She interacts with my content by providing guest blogs and interviews for podcasts. She also comes to my content to find information on reducing mental health stigma.
My third persona is Steve from Ann Arbor, Michigan. He is 55 years old and has a 19 year old daughter with bipolar disorder who is away at school. He also is married and has another 12 year old daughter. Steve is a Chief Financial Officer for a local nursing home company, and he makes $300,000 a year. He is frustrated that he can’t help his daughter. He interacts with my content to get information to try and help his daughter and research resources that can help him cope with his daughter’s illness. Outside of work he likes to spend time with his family, read, and take his boat out onto the lake.
In an average day, the consumer’s of my content are very busy. They go to work or school and check my content on mobile devices throughout the day in between classes or meetings. In the evening, they may check my content at home on their laptop or desktop computers.
They interact with my blogs on WordPress. Professionals may help with guest blogging, while other consumers will read my content for information to help reduce the stigma they feel or to understand their illness. They interact with podcasts by listening and sharing them with friends, families, and other professionals. They interact with Instagram pictures and Facebook posts by reading, sharing and liking content that includes information as well as support from fellow consumers. They will also look at infographics provided for statistics and facts to make them feel less alone. They will interact with YouTube videos by watching and sharing the videos that will include interviews and information on mental illness and reducing stigma.
Where they consume media and on what device will depend on the type of content. When interacting with Facebook and Instagram, consumers will typically be at work or school. They will be scrolling through my content on their mobile devices during breaks. They may also use mobile devices to scroll through WordPress blogs and infographics on mobile devices on longer breaks throughout the day. They will listen to my podcasts while getting ready in the morning or on their daily commute by hooking their phone up to their car radios. When they come home at the end of the day they will look through WordPress content on a larger computer screen, which will make it easier for consumers to interact with my content. They will also watch YouTube videos at home in the evening, on either their mobile devices or on their computers.
Mental Health Awareness 