The first term that I find important to know is content curation, which is the process of collecting relevant and important information from the web and presenting it in a meaningful way. I find this important because consumers want to collect the most information possible at one time with minimal effort. By curating as much information as possible into one area, you are satisfying the consumer’s need for lots of information, in an easily digestible way as quickly as possible.
The next term that is important to me is conversions, or an action taken by a website visitor that demonstrates that they are converting into a customer. This is important to know because it will provide a metric for whether the information that I am providing is effective and easily digestible enough for consumers to come back.
The third term that is important to me is SEO, or search engine optimization. This is the process of increasing visibility in search engines, such as Google. While I already knew this term, I am lacking in skill set in this arena. It is important for me to learn more about this because potential consumers will rarely search past the first page in search engines, so it is important to show up on that first page.
The next term, which was completely new to me was Klout score, which rates a social media user based on the size of their networks and how many people interact with them. This is important because if you have worked incredibly hard to curate and present information but no one is interacting with it, then all that effort is for naught. Just like in other areas of life, it is important to have klout in order to grow a business or have your content taken seriously.
The final two terms that I have can work in concert with each other. The first is audience selector, which allows you to choose which users you want to share content with. This is important because it allows for a message to get to a specific audience that will be most likely to interact with your content. Once someone interacts with your content it is important to have a good average response time, or the average amount of time it takes to respond to a consumer. This is important because a quick average response time will instill more trust in consumers and keep them coming back.
The networks that I would like to create content for in this class are Instagram, Facebook, Twitter, WordPress and YouTube. Instagram, Facebook and Twitter work in concert with each other because they allow for you to use the same handle to get information out to different networks of people. Instagram would allow for pictures to show off the majority of the message, while still allowing for a short caption to send the message verbally as well. Twitter and Facebook would allow for the same message to get across in short snippets. Using all three of these networks in concert with each other would allow consumers to see the information on multiple networks, increasing the chance for higher conversion rates. The three networks together would also allow for the message to get across to potential consumers who only use one or two of these networks.
WordPress and YouTube tie in nicely to this, because using the above networks would allow me to post links to WordPress and YouTube content. WordPress would allow me to promote written content, information and streaming content in one website. I am very interested in creating content for YouTube because my video skill set is not developed, and I think potential consumers respond well to videos that allow them to have a sense of a more personal relationship with you.
There were so many types of content that I would like to learn to create. The first is podcasts. I have had an interest in learning how to create podcasts for a long time, and I think that it is a growing area that more and more people are taking interest in. This content would also allow me to easily create interview content by having guests on the podcast to add more information and klout to my content. I would also like to create video content on a network such as YouTube. Consumers like videos because they put both a face to a name and allow information to get out without having to put the effort into reading large amounts of information. I have no experience working with video, but it is a skill set that I would like to add to my arsenal.
I would also like to create lists as content. I know that this is a paper for class, but I also know that if a potential consumer were to look at the information in this paper it would be more easily digestible in list form. Potential consumers today have limited time, and it is easier for them to skim a simple list then to sort through information themselves. Along the same lines, I would like to create infographics. This allows for large amounts of information, statistics, and facts to be placed in one piece of content. They are easy to read and digest, and they don’t take a lot of time or effort to sift through that information. I appreciate the link that you gave me in feedback for assistance in creating these.
The final type of content that I would like to create is personal stories. Potential consumers want to know that someone is human, and being able to connect on that human level could lead to an increased chance of converting to a customer.
In the ever-changing world of social media it is important to keep up with the legal issues that could cause problems and create plans to avoid these issues. I will avoid copyright infringement by making sure that I have permission to use content directly from the creator. If I need to use pictures and I can’t get permission, I will use Creative Commons to find that content. I will avoid defamation by making sure that my facts are always correct, and by making sure that I am clearly stating if something I say is an opinion. I will avoid using music without permission by using stock music or creating my own music when it is needed. Finally, I know that in can be helpful for your message or company to have endorsements through influencers. I will make sure that I stay up to date with the ever-changing guidelines in this area. I will make sure that I know the current applications for how you identify something as being an endorsement, and I will not falsify any endorsements.
Mental Health Awareness 